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Creative Director · Digital First · Berlin

Nicolas
Molès

Catching the spirit of the time and transforming it into an emotional response — digital experiences that inspire people.

89
Awards
16
Yrs Berlin
3
Languages
Scroll
Expertise

What I do
best

01
Digital & Emerging Tech
  • AI tools: Google Lab, Midjourney, Firefly, Suno, Stable Diffusion
  • Digital-first: Social, Web, Mobile, Pay TV
  • AI video: Sora, Kling, Luma, Runway
  • Generative AI in brand workflows
02
Brand Experience & Activation
  • Branding & rebranding for international brands
  • 360° campaigns: Social, Print, TV, OOH, Digital
  • Immersive & interactive experiences
  • Cannes Lions-level creative standards
03
Creative Leadership
  • Creative Direction across teams & agencies
  • Cultural insight into brand narratives
  • Trilingual: French · German · English
  • Paris → London → Berlin trajectory
04
Strategy & Storytelling
  • Gen Z audience-first communication
  • Sound & music concept development
  • Brand films rooted in true, emotional stories
  • Guerilla & cultural movement campaigns
Selected Work →

Case
Studies

Road to Paris
Sparkasse
Road to Paris — Olympic Campaign
Watch video →
Wero
Sparkasse / Wero
Wero — Brand Launch Film
Watch video →
Besser mit uns
Sparkasse
Besser mit uns — Brand Campaign
Watch video →
Social leasing
smart
Social Leasing — D&AD, Cannes, Clio
Watch video →
Drop in Concert
Jägermeister
Drop-In Concert — Live Activation
Watch video →
FNFZHN
Jägermeister
FNFZHN — Digital Campaign
Watch video →
Meisterstuecke
Jägermeister
Meisterstücke — Content Series
Watch video →
Scratchbottle
Beck's
Scratchbottle — LIA Gold, NY Festivals Gold
Watch video →
BEEBNB
True Fruits
BEEBNB — Viral Campaign
Watch video →
Wero26
Sparkasse
Wero - flight 2
Watch video →
Mischmasch
fritz kola
Proud to be Mischmasch
Watch video →
About
Nicolas Molès

Digital first.
People always.

I started as a mechanical engineer. I ended up a Creative Director — and the rigour of the first trade still shapes the second. I think in systems before I think in headlines. I came to Berlin in 2010 and joined Scholz & Friends, then BBDO Germany, where I led art direction campaigns that defined my craft. Since 2017 I've been at la red, where I helped scale the Berlin office. I've led creative for Sparkasse, Jägermeister Global, Eurowings, fritz-kola and others. ~30 awards on Jägermeister alone over five consecutive years. I work in German, English or French.

16
Years in Berlin
89
Awards
3
Languages
5
Agencies
Creative Direction AI Tools Brand Strategy 360° Campaigns Social Digital OOH TV Gen Z Communication Branding AI Video Sound Concepts Brand Films
Recognition

89
Awards.

Cannes Lions · D&AD · Clio · LIA · NY Festivals · Eurobest · reddot · Effie Germany · Max Award Grand Prix · Golden Award of Montreux · ADC Germany · The Lovie Awards · Cresta · Deutscher Digital Award · Spotlight · CommAwards.

4
Grand Prix / Gold
30+
International Medals
14
Festivals Worldwide
10
Award-winning Campaigns
Latest

Recent
Work ⟶

Mischmasch
fritz-kola 2025
Mischmasch — Sei stolz auf deine Mischung
A campaign for everyone who won't be put in a box. Running on Netflix, Joyn, OOH Hamburg and Cologne. Diversity with attitude.
▶ Play video
GUMO Zukunft
fritz-kola 2025
GUMO Zukunft — Flaschenpost an die Politik
16 Gen Z messages printed on fritz-kola bottles, delivered guerilla-style to the Bundestag and party headquarters. Documented live on TikTok & Instagram.
▶ Watch on Instagram
kola mit k
fritz-kola 2024
Kola mit K — Film & OOH
unser serviervorschlag — trink lieber fritz. A bold film and OOH campaign built around fritz-kola's unmistakable character.
▶ Play video
Simsala Giro
Sparkasse 2024
Simsala Giro — Magic meets Banking
Las Vegas-feeling in Sparkasse branches. Comedy-magic duo Siegfried & Joy turns banking into entertainment. Three master clips + social formats.
▶ Play video
Employer Branding
Sparkasse 2024
Employer Branding — Wir machen den Job wahr
Partnered with Scholz & Friends. Performance recruiting campaign with custom-shot key visuals across social, display, and print.
▶ Play video
Get in touch

nicolas.moles
@gmail.com

French / Berlin since 2010 CREATIVE DIRECTOR Digital · Brand · AI
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